Musings on AI for content and creative professionals.
I’m Jason Mitchell, a TV and social video entrepreneur. I’m excited about how AI is transforming my job, freeing me up to be more creative. In this mailing list I’ll be sharing what I’m learning along the way.
For occassional updates sign up here:
What you'll get
Real tools, honest lessons, and a producer's perspective on AI, delivered without the hype.
AI Tools & Workflows
The AI tools and workflows I'm genuinely using. Not hype, not roundups of things I've never opened. The ones earning their place in a real content business.
Producer's Perspective
A producer's read on where this is heading. Built from twenty years in TV, video and animation.
Lessons Learned
What I'm learning the hard way. The things that didn't work, which most people leave out.
Early Access
First look at cohorts, talks, workshops and educational opportunities.
HOW OFTEN
Every 4–6 weeks.
I want this to be something worth opening when it lands in your inbox.
WHO IT'S FOR
People in TV, video & content.
Content professionals interested in how AI is changing the industry they work in.
About Me
TV & social video producer.
Human creativity meets AI efficiency.
I've spent more than 20 years producing content for the BBC, Channel 4, major US networks, European broadcasters, and leading digital platforms.
Along the way I co-founded The Connected Set, producing factual and branded content, and Spud Gun Studios, where we built and run a YouTube channel with more than 5 million subscribers.
As well as being across these two companies I'm obsessed with AI. I've embedded AI into the day-to-day operations of my own work, and now I speak about practical AI implementation at conferences around the world, as well as training media companies to use it effectively.
This mailing list is where the worlds of AI and video production meet. Expect practical AI workflows, production insights, tools worth using, and a producer's perspective on where creative work is heading before it becomes obvious.
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20+ Years
Producing for global broadcasters
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5M+ Subscriber
YouTube channel, built from zero
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AI in Practice
Building AI systems inside real businesses